Let your customers, your community and your marketplace shape what sustainability can mean for your business. Akoua is the Greek root to "hear". We help you hear and understand your customers' needs. We facilitate an innovation process that yields products, services, and brand messages that succeed in the marketplace. Your customers become a tuning fork for your brand as you take on the challenge of today's triple bottom line accountability.
We focus primarily on small to mid-size enterprises working to integrate sustainability practices into their products, services and culture. Sustainability "best practices" are unique to every company and by definition cannot be stagnant criteria, but must dynamically detect and respond to the needs of customers, society and the environment. Market demand is driving the need for businesses to add value while answering social and environmental bottom lines. Therefore, mining sustainable business opportunities is one of the most fertile grounds for ongoing profitability in a changing world.
To grow value and reap these benefits requires continuous innovation. While there is widespread consensus that companies should commit investments to "sustainability initiatives", the return on those investments remain haphazard and poorly defined leading to cynicism about the efficacy of formal innovation processes and the importance of a triple bottom line.
Recently the work of Anthony Ulwick and his colleagues has done much to add precision and dependability to the innovation process. Their technique is called Outcome Driven Innovation (O.D.I.). Akoua has adopted the sure-footed steps of O.D.I. to help clients respond to increasing demands to include sustainability in their businesses. Working with Akoua converts conflicting, often subjective, requests to "do something" into concrete action steps that will meet both existing and newly discovered business objectives.
Defining and achieving goals for sustainable business practices no longer needs to be a risky investment in soft, qualitative results. Now, using your most important capital, your customers, your employees, and your shareholders, you can quantify the value of opportunities lying dormant. You only need to "hear" them identified clearly, "hear" the emerging expert solutions, and "hear" the culture of your enterprise move with the changing times.